Soul Surf Boardroom

Vintage Coronado Beach Grom Outpost

beach
Coronado Beach Days 1974
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Outpost Signal & Stamps

Riding Alternate Bays & alternative zones.

When border pollution flags go up, our local watermen pack the boards and shift the groms to sheltered bays. We are a clean grassroots 501(c)(3) dedicated to youth surfboard safety, swimming flags, and beach confidence.

Custom Surfboard Order Sheet

Select a surfboard model configuration to fund safety gear and programs.

SUNSET LONGBOARD

$250

Sponsors a full season of alternate bay training, lifeguard meetups, and safety gear.

Order Model Tier

Soul Surf Shapers & Governance

Behind the boards: our dedicated team shaping Coronado beach grom safety and ocean culture.

KL

Kimberly Lujan

Founder & Executive Director

Kimberly is a local mother of two and Cornell Executive MBA student (kal267@cornell.edu). She applies modern business strategy, marketing experience, and financial stewardship to guide the foundation's strategic direction and strategic alliances.

Founding Board of Directors

Brigid Weintraub

Legal Advisor

Local mother, board-certified attorney, and sister of former Junior Lifeguards. Guides the IRS 501(c)(3) process and legal compliance.

Leah Schulz

Business Development

Local mother, owner of Elevate Wellness, bringing small business, marketing, and sponsorship collaboration experience.

Meghan Corcoran

Grom Cultural Advisor

Coronado mother, surfer, swimmer, and former grom. Protects and guides community engagement and traditional surf safety values.

Paige Tills

Marketing & Sales

Coronado resident, mother, and VP of Marketing at a sales consulting firm, leading digital brand strategy.

Sarah Farnsworth

PR & Non-Profit Strategy

Coronado local, mother, and experienced PR consultant. Formerly led the non-profit division for X-Games, advising on operations.

Conflict of Interest Transparency

CBG Founder Kimberly Lujan's husband is a seasonal Coronado Beach Lifeguard and Lead Junior Lifeguard Instructor. To ensure proper fiduciary care, we declare that all board votes on funding or gear deployment are made independently without his involvement, and he receives zero financial benefit or accounts access.

Outpost Compliance & Financials

YEAR 1 BUDGET $2,300

Lean Launch Model

YEAR 6 SURPLUS $100,000

Targeted by 2031

EFFICIENCY RATIO 81%

Targeted by Year 3 (65% Yr 1)

IRS Exemption Pending

Pending Filing Warning: The foundation's 501(c)(3) tax-exemption application is currently in progress. Early donations/merchandise purchases are non-tax-deductible until IRS approval is finalized. Retroactive receipts will be emailed post-approval.

CA Sales Tax & Permitting

CA Seller's Permit: We are registered with the CDTFA. San Diego County sales tax (7.5%) is tracked and remitted quarterly, monitored by our board CPA.

CCPA & PCI Compliance

Privacy Opt-In: Under CCPA guidelines, we secure explicit opt-in consent for all donor files. We never sell or share contact databases. Online gateways are fully secure and PCI-compliant.

Local Collaborations & Business Partners

We are proud to partner with Coronado small businesses to fund ocean safety gear and Junior Lifeguard training:

  • Clayton's Bakery: The signature "Lifeguard Donut" — proceeds support Junior Lifeguard gear.
  • Coronado Brewing Company: "Lifeguard Lager" co-branded specialty beer (percentage of proceeds to CBG).
  • Elevate Wellness: Corporate sponsor, branding Junior Lifeguard safety rash guards.
  • Urt & Grace/Yarmouth: Co-branded apparel supporting our alternate bayside swim clinics.
  • Local Roasters: Signature co-branded coffee bags.